Voting Maters

Client:

AIGA - The Professional Association for Design

Role:

Designer

Service:

Graphic Design-Illustration

Year:

2024

Overview

What was the Aim?

Don’t rely on traditional patriotic colors
Feel more like cartoons or animated worlds
Make voting feel approachable, fun, and visually fresh
Still communicate the importance of participation

This is a great direction — playful design lowers intimidation and increases engagement, especially for younger audiences.

Problem

Traditional voting visuals often:

Look serious, formal, or even intimidating
Use the same predictable color palette (red, white, blue)
Feel disconnected from younger or more creative audiences
Don’t stand out in a crowded visual environment

This can make voting feel like a chore instead of something empowering.

Solution

Use cartoon‑inspired, nontraditional color palettes and characters to create a friendlier, more inviting visual identity for voting.
Below are design directions that correlate directly to solving the problem.

Result

By shifting to playful, animated styles, you can:

Make voting feel more accessible
Increase visual engagement
Appeal to younger voters or first‑time voters
Create shareable, memorable graphics
Break the monotony of typical election visuals

Client Feedback

You want voting designs that: - Don’t rely on traditional patriotic colors - Feel more like cartoons or animated worlds - Make voting feel approachable, fun, and visually fresh - Still communicate the importance of participation This is a great direction — playful design lowers intimidation and increases engagement, especially for younger audiences.